Our market research profile

Research is one of the key Strategic Pillars of Farm Concern International and forms a basis for designing and implementing innovative commercialization programmes.
Through this pillar FCI has undertaken various Baseline Surveys, Monitoring and Evaluations, Market Assessments, Consumer Surveys and Value Chain Analysis across various regions and countries in Africa either as a precursor to its development programmes or contracted to undertake research on behalf of other development agencies and other clients.

Through continuous Market Research and Opportunity Analysis in the agricultural sector, FCI has earmarked opportunities that seek to integrate communities in order to enhance their retained access and control of incomes realized, expand their productive assets / resources and enhance their participation along mainstream value chains.

The key objectives of research is to provide the institution or client with information that enables them to make informed decision on the various intervention that are to be implemented in the various programmes especially on specific issues of the target value chains.
FCI has a vast experience in conducting various researches and has been implementing pro-poor business models that increase market participation of smallholder farmers and communities including the participation of youth in agricultural trade thus enhancing sustainability and profitability of smallholder agro-enterprises. FCI’s research department has conducted over 70 research studies internally or as consultancy for various clients across the world.

FCI undertakes research based on the Value Networks Research Tool (VNRT); a tool developed and applied by FCI. VNRT is a hybrid research tool of private sector and development market research tools, based on various parameters, designed in response to shifting gears from a conventional chain analysis or market research to a multi-portfolio analysis of a dynamic economy leading to identification of key market hubs in an economy and a comprehensive analysis of opportunities and threats.

VNRT also identifies and benchmarks Key Performance Indicators (KPIs) for evaluation of development goals and targets in project implementation.

A participatory qualitative and quantitative approach is used in conducting our research work where various value chain actors such as; government departments and agencies, agro-value chain service providers (financial institutions, warehouse, transporter), researchers, policy makers, market intermediaries (processors, informal buyers and formal markets), development organization & partners and smallholder farmers are involved in the research process.

FCI employs various methods to conduct its studies including a mobile data collection platform to collect and enter primary data collected from respondent interviews. The mobile platform enabling accurate data capture with minimal errors, quick consolidation of data for analysis ensuring rapid production of findings and report compilation, GPS coordinates capturing especially for baseline surveys which enables a better M&E process in tracking of the Key Performance Indicators.

The mobile platform also enables documentation through audio visual capture (digital video and photography). Various software are used for data capture, management and analysis depending on suitability including CS Pro, SPSS, STATA, SAS.

Research portfolio - click header to collapse / expand

1. value chain analysis & market research

2. monitoring and evaluation of various programmes

FCI VISION : To have commercialized smallholder communities with increased incomes for improved, stabilized & sustainable livelihoods in Africa and beyond