In its projects, FCI endeavors to reposition smallholders and make them competitive and attractive to the private sector, local, regional and international markets. “Kijiji Products” is a brand name for top quality products produced by small communities in Africa and managed by Farm Concern International. FCI advises the smallholders on quality assurance and specifications as dictated by the market and this ensures that the products are benchmarked against market standards. The products include beads, beautifully crafted artworks, jewellery, pottery and earth ware. ‘Kijiji’ means village in Swahili, a national language in Tanzania, Kenya and other African countries.